The second campaign type for sales is “Display“. In this, you will get more sales by showing visually striking ads across the web and optimize your campaign’s performance. In addition, you can get automated bidding, targeting and ad creation.
Now, the goals for the sales campaign is described below.
This campaign goal type helps you to find the right audience. While they’re browsing their websites, YouTube videos, or using mobile devices and apps it will help you reach people.
This will give you two subtype campaigns to select. Using the ‘Display campaign‘ you can find new customers or engage your existing customers using audiences.
It’s targeting options let you strategically show your message to potential customers at the right place and the right time. You can use data, like remarketing lists, to help you re-engage people who previously visited your site.
Meanwhile, this allows you to target the engaged audience who are most likely to be interested in your products, helping you find new prospective customers. You can also drive more conversions by automation.
In other words, automated targeting helps you get more conversions by finding high-performance audiences based on your existing audiences and landing page. By automatically optimizing, google ads can learn which audience works for you.
You can find audiences applying images also. Likewise, the display is your platform to engage users with appealing ad formats. Some of the ad types that you can run on the Display Network are described below:
(1) Responsive Display Ads:- To create this, simply enter your ad text, add your images and logo, and Google will help you optimize your ads to improve performance.
(2) Upload Image Ads:- For more control, you can create and upload ads. You can upload ads as an image in different sizes according to your requirements.
(3) Engagement Ads:- These ads run the engaging image and video ads on YouTube and across the Display Network.
(4) Gmail Ads:- This shows expandable ads on the top tabs of people’s inboxes.
On the other hand, a display network can help you capture someone’s attention. You can put your ads in front of people before they start searching for what you offer. This can be key to your overall advertising strategy.
Gmail Campaign
Now let us talk about the next subtype campaign ‘Gmail Campaign’. Gmail ads help you to connect with customers in a more personal format which helps you to make more traffic. These ads are interactive ads that show in the promotions and social tabs of your inbox.
Whereas, some of these ads are expandable. The expanded ad can include images, videos or embedded forms. Depending on your ad’s layout, people can interact with your expanded ad in different ways.
In addition, they can play video, fill out a form, click to go to your website, click to call or to go to on app marketplace. Your ad’s layout automatically optimizes for the mobile device, computer, or the Gmail app.
When people interact with your expanded ad, you don’t have to pay for that. You can use the targeting options that you’re provided- like the audience, keywords, demographics and many more.
Here are some of the different ways you can reach specific audiences with your ads :
(1) Affinity audience
Above all, if you are interested in expanding your target audience, you must consider the affinity audience. The audience can be selected from these to raise awareness and drive consideration among affinity groups that have a strong interest in their products.
(2) Audience keywords
You can enter words or phrases related to your product or service so that your ads may appear to customers interested in those terms.
(3) Automated targeting
This helps you optimize your targeting across Gmail, letting you reach people you’re targeting.
(4) Customer match
This lets you show ads to customers based on data about those customers that you share with Google.
(5) Demographics
Through this, you can reach people who are associated with certain demographic categories, like gender, age, range.
(6) In-market audience
Related to your products or service, you can select from in-market audiences to find customers who are in the market, this means that those audiences are researching products and are actively considering buying a service or products.
(7) Life Events
You can reach customers in key life moments like college events.
(8) Remarketing
Likewise, you can reach people who’re already engaged with your business or products or services, including past visitors to a website, mobile app, videos or your own lists.
Remarketing lists that target Gmail ads must have a minimum of 1000 active visitors or users within the last 30 days for your ads to show.
In addition, the third campaign type for sales is “Shopping”. This campaign helps you promote your products with shopping ads.
Similarly, the fourth campaign type is “Video”. Moreover, to get more sales with video, ad formats helps to encourage people to purchase your products or services. You can reach and engage viewers on YouTube and across the web.
Finally, the fifth campaign type is “Smart”. With the help of this, you can reach your business goals with automated ads on Google and across the web. Meanwhile, you will get websites sales with automated ads that show on Google, Google maps, and across the web, and take advantage of minimal hands-on ads management.