A lead campaign is an online advertising campaign to generate relevant leads for a business. This helps to drive traffic to a landing page. For this, you must have a dedicated landing page, then you can drive traffic to those landing pages using highly relevant keywords using Google AdWords.
With the Adwords lead generation strategy, you can generate more qualified leads, compared to other advertising channels i.e. Facebook, Instagram, Twitter. It helps get leads and other conversions by encouraging customers to take action.
A few clicks take you to create a lead-generation campaign on the Google Ads platform. In this article, you’ll learn about a goal for the lead campaign on Google Search.
This is the page that you’ll see on the Google Adwords campaign page. This focuses on getting more leads and other conversions by encouraging customers to take action.
A campaign type for this is similar to as a “Sales“, i.e Search, Display, Shopping, Video, Smart.
- Search campaign type helps generate customer leads with text, or call ads on Google search sites or other sites. As a result, you can choose your action whether you are texting or calling your customers.
- Display campaign type lets you collect email addresses and other relevant contacts information from the right people visually along with ads that are shown across the web. Here you’ll have two subtype campaigns: “Standard display campaign” and “Gmail Campaign”.
- The Google Display Network helps you reach the people while you browse your Websites, check your Gmail account, or use mobile apps or devices.
- Similarly, Gmail campaign assist you to communicate more personally with prospective clients. Gmail ads are interactive ads that appear in your inbox promotions and social tabs.
When you click one of these ads, it might expand just like an email. The extended ad can contain pictures, videos, or built-in forms.
- Shopping campaign type helps you generate leads and conversions by encouraging people to interact with your shopping ads.
- Video campaign type encourages your customers to explore, share contact information. As a result, you can generate customer leads and conversions by adding prominent calls-to-action (CTA), headline text, and an end screen to your video ads.
- Smart campaign type helps you get customer calls or visits to your storefront. In addition, we can use automated ads that are shown on Google, Google Maps, and across the web.